The purpose is to bring both marketing and sales profit to our company and draw the attention of our customers and approach them correctly, either through media or by daily activities. HANANIA Energy creates a long-term strategy that addresses every stage of the customer cycle. We deliver the message of the business to customers on an ongoing basis, and require a daily commitment from our business. Our target is to create attention and interest to the customer and get people's concern, by training our employees in how they should talk to customers and how to approach them.